Founded In Australia

A Legacy of Innovation and Trust

For over four decades, Serum Laboratory has been at the forefront of bioactive skincare innovation. With more than 30 patented ingredients and formulations, our commitment to scientific excellence has redefined what's possible in skin health.

Empowering Confidence Through Science
We understand that radiant skin is more than just appearance - it's about confidence, empowerment, and embracing one's true self.

Our mission is to provide scientifically formulated skincare solutions that deliver visible, lasting results for every skin type on Earth. 

For all skin types. For every climate. For the best skin of your life.

Section Image

Active Ingredients Overview

  • Ceramide NP Properties

    • Powerful hydration, soothing properties
    • Stops Trans Epidermal Water Loss (TEWL) which causes dry and aging of skin
    • Improves the health of the skin cells by trapping moisture in the skin cells
    • Creates healthy skin barrier and protects from environmental stressors and bacteria

  • Pure Vitamin C Properties

    • Powerful Antioxidant
    • Skin Brightening, Texture, Pores Improvement
    • Effectively Reduces Pigmentation, Dark Spots
    • Assists In Collagen Production, Restores Elasticity
    • Anti-Aging, Wrinkles & Fine Lines

  • Synergy Boosting Ingredients

    • Vitamin E, Ferulic Acid which boosts absorption of Vitamin C
    • Skin moisturizing and soothing ingredients such as Niacinamide, Panthenol and Peptides
    • Proprietary Growth Factors, Plant and Fruit Extracts

  • Astaxanthin Properties

    • 6000x times stronger than Vitamin C,
    • 800x stronger than Q10, 500x stronger than Vitamin E & 300x stronger than Resveratrol
    • Powerful Antioxidant, Photoprotective, Anti-Inflammatory
    • Reduces hyperpigmentation, age spots, sun damage, and melasma

  • Ceramide NP Properties

    • Powerful hydration, soothing properties
    • Stops Trans Epidermal Water Loss (TEWL) which causes dry and aging of skin
    • Improves the health of the skin cells by trapping moisture in the skin cells
    • Creates healthy skin barrier and protects from environmental stressors and bacteria

  • Pure Vitamin C Properties

    • Powerful Antioxidant
    • Skin Brightening, Texture, Pores Improvement
    • Effectively Reduces Pigmentation, Dark Spots
    • Assists In Collagen Production, Restores Elasticity
    • Anti-Aging, Wrinkles & Fine Lines

  • Synergy Boosting Ingredients

    • Vitamin E, Ferulic Acid which boosts absorption of Vitamin C
    • Skin moisturizing and soothing ingredients such as Niacinamide, Panthenol and Peptides
    • Proprietary Growth Factors, Plant and Fruit Extracts

  • Astaxanthin Properties

    • 6000x times stronger than Vitamin C,
    • 800x stronger than Q10, 500x stronger than Vitamin E & 300x stronger than Resveratrol
    • Powerful Antioxidant, Photoprotective, Anti-Inflammatory
    • Reduces hyperpigmentation, age spots, sun damage, and melasma
Section Image

Astaxanthin - The Powerhouse Antioxidant Your Skin’s Been Waiting For

Astaxanthin is one of the most powerful natural antioxidants, known to be 6,000 times more powerful than Vitamin C and scientifically proven to enhance the DNA repair capacity of cells exposed to UV radiation.

However, its poor solubility in water and chemical instability present challenges for its use in cosmetics. Serum Laboratory has developed a proprietary extraction method that stabilizes staxanthin, making it effective for topical application. With a Patent that combines pure Vitamin C and Astaxanthin in a golden ratio to boost efficacy and absorption.

  • For Extreme Hot Climates.

  • For Extreme Cold Climates.

  • For Extreme Athletes.

  • For Extreme Humid Climates.

  • For Extreme Dry Climates.

Our Patended Vitamin C (L-Ascorbic Acid)

Not all Vitamin C is the same. Synthetic Vitamin C is not potent at delivering efficacy as Pure vitamin C which is the most biologically active form of vitamin C.

However, it is very difficult to stabilize due to its potency and can be easily degraded by exposure to light, heat, or air. Serum Laboratory’s Patented Pure Vitamin C is highly stable ensuring you are delivered the most potent effects until the last drop.

Section Image

Formulated to reverse the signs of environmental and UV-induced skin ageing.

No confusion. No guesswork. Our Bio-Active Skin Health System is designed to give you visible results in just 5 simple steps - cleanse, tone, treat, hydrate, and protect.