The Serum Story

High Performance Skin Health

The Serum Story

Founded In Australia

Making Skin Health Possible

We partnered with the worlds best bio-chemist with over 40 years in skin research and ingredient development to formulate a skin health system that has changed the game.

Driven by our commitment to innovation and excellence, we have been able to achieve what no one else has; ultra skin health.

Lead a rigorous athletic lifestyle? Are you a professional with an image to uphold? Have you suffered with poor skin your whole life? Are you experiencing the affects of hormones, evironmental exposure or aging on your skin? Are you simply over the hype and just looking for real and visible results so you can be your best self?

Try our products. Your skin will love you for it.

For all skin types. For every climate. For the best skin of your life.

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Driven By Purpose

Our Vision

Shift the mental and emotional impacts that poor skin health and appearance has on peoples lives and empower them torewrite thier life story. Stronger. Braver. Unstoppable

Every face tells a story. Every heart feels the pain of comparison and lack of self belief.

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Leading With Integrity

Our Promise

At Serum Laboratory, revolutionizing skin care isn’t just an aspiration, it's our reality. Our products do not discriminate - regardless of age, gender, ethnicity, lifestyle or location.

We don’t just make promises, we guarantee results. No matter your current self beliefs or skin concerns, you can count on our universal skin health innovations to help you rewrite your story.

We're not just changing the rules of the game – we're rewriting them.

Our Vision

Through compassion, dedication and education, we break through existing barriers to change lives for all people, worldwide.

Our Mission

To empower our community with revolutionary products, knowledge and simple actions to achieve and maintain ultra skin health, for life.

Our Promise To You

At Serum Laboratory, revolutionizing skincare isn’t just an aspiration, it's our reality.

Our products are designed for all skin types, regardless of age, gender, ethnicity, lifestyle or location.

We don’t just make promises, we guarantee results.
No matter your current skin concerns, you can count on our personalized skincare solutions to bring you significant changes.

We're not just changing the rules of the game – we're rewriting them.

Madaline - Founder Of Serum Laboratory

Founded In Australia

Making Skin Health Possible

After decades of experience as a skin and body clinician, I made it my mission to produce a range of skin care products that actually work.

We partnered with the worlds best bio-chemist with over 40 years in skin research and ingredient development and formulated a skin health system that has changed the game.

For all skin types. For every climate. For the best skin of your life.

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We Believe Skin Health Is A Feeling

Helping You Rewrite Your Story

We understand the impact that skin health and appearance can have on peoples mental health and emotional wellbeing.

When you look and feel good in your own skin, you show up as your best self. Strong. Confident. Brave. Unstoppable.

Serum Laboratory was founded upon one core mission; to empower people with revolutionary skin health products that are easy to use and actually work.

Products formulated for all skin types on earth. No more confusion or frustration on what to use and how to use it!

We partnered with the worlds best bio-chemist, with over 40 years in research and product development and 30 patents, to formulate ground breaking skin health products - the ultimate in human skin optimisation.