The Serum Story

High Performance Skin Health

The Serum Story

Founded In Australia

A Legacy of Innovation and trust

For over four decades, Serum Laboratory has been at the forefront of bioactive skincare innovation. With more than 30 patented ingredients and formulations, our commitment to scientific excellence has redefined what's possible in skin health.

Empowering Confidence Through Science
We understand that radiant skin is more than just appearance—it's about confidence, empowerment, and embracing one's true self.

Our mission is to provide scientifically formulated skincare solutions that deliver visible, lasting results for every skin type on Earth.

For all skin types. For every climate. For the best skin of your life.

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Driven By Purpose

Our Vision

Shift the mental and emotional impacts that poor skin health and appearance has on peoples lives and empower them to rewrite their life story. Stronger. Braver. Unstoppable

Every face tells a story. Every heart feels the pain of comparison and lack of self belief.

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Visible Results, Guaranteed

Our Promise

At Serum Laboratory, we don't just make promises; we deliver results.
Our products are meticulously crafted to address a myriad of skin concerns, ensuring that no matter your skin type or condition, you can trust in our solutions to bring about significant, positive changes.

Inclusivity at Our Core
Skin health is universal. Our formulations are designed to cater to all skin types, tones, and conditions.

Whether you're combating signs of aging, dealing with hormonal changes, or seeking to enhance your natural glow, our bioactive skincare system is here to support your journey to optimal skin health.

We're not just changing the rules of the game – we're rewriting them.

Our Vision

Through compassion, dedication and education, we break through existing barriers to change lives for all people, worldwide.

Our Mission

To empower our community with revolutionary products, knowledge and simple actions to achieve and maintain ultra skin health, for life.

Our Promise To You

At Serum Laboratory, revolutionizing skincare isn’t just an aspiration, it's our reality.

Our products are designed for all skin types, regardless of age, gender, ethnicity, lifestyle or location.

We don’t just make promises, we guarantee results.
No matter your current skin concerns, you can count on our personalized skincare solutions to bring you significant changes.

We're not just changing the rules of the game – we're rewriting them.

Madaline - Founder Of Serum Laboratory

Founded In Australia

Making Skin Health Possible

After decades of experience as a skin and body clinician, I made it my mission to produce a range of skin care products that actually work.

We partnered with the worlds best bio-chemist with over 40 years in skin research and ingredient development and formulated a skin health system that has changed the game.

For all skin types. For every climate. For the best skin of your life.

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We Believe Skin Health Is A Feeling

Helping You Rewrite Your Story

We understand the impact that skin health and appearance can have on peoples mental health and emotional wellbeing.

When you look and feel good in your own skin, you show up as your best self. Strong. Confident. Brave. Unstoppable.

Serum Laboratory was founded upon one core mission; to empower people with revolutionary skin health products that are easy to use and actually work.

Products formulated for all skin types on earth. No more confusion or frustration on what to use and how to use it!

We partnered with the worlds best bio-chemist, with over 40 years in research and product development and 30 patents, to formulate ground breaking skin health products - the ultimate in human skin optimisation.